Located on the second floor of the Mena Town complex at 313 Nguyen Thi Thap, HURA Izakaya is the brand’s second location in Vietnam, building on its presence at Furama Dining House in Da Nang. Developed around the Japanese Coastal Tavern concept, HURA brings together the Izakaya tradition of gathering, dining and conversation with a coastal-inspired culinary experience. The restaurant’s highlights include Irori sand-hearth grilling, Yakiniku grilled meats and seafood from Vietnam’s coastal regions prepared with Japanese flavours, offering a varied selection for gatherings around the table.

Beyond its cuisine, HURA Izakaya distinguishes itself through a lively social atmosphere, where the Sake Bomb ritual, spirited table beats and chants of “HURA! HURA! HURA!” become part of the experience. Clinking glasses and shared laughter encourage a natural connection among guests at the table, reflecting the open and welcoming spirit of Izakaya culture. Combining food, drinks and interactive experiences, HURA adds an evening dining and entertainment destination to the Mena Town ecosystem, providing a setting for meeting friends, socialising with colleagues and unwinding after work.