Mena Gourmet Joins VPSF 2026 To Promote Local Products Through Modern Retail
Mena Gourmet Participates In VPSF 2026 As Diamond Sponsor
On July 24, 2026, the Vietnam Private Sector Forum (VPSF 2026) Local Dialogue was successfully held in Ca Mau City, bringing together government leaders, economic experts, and the business community.
As the Diamond Sponsor, Mena Gourmet proudly partnered with the Central Vietnam Young Entrepreneurs Association to promote practical solutions for developing modern supply chains and enhancing the value of Vietnamese agricultural and seafood products.
Sharing Practical Insights On Local Agricultural And Seafood Products
During the forum, Mr. Nguyen Ngoc Quy, CEO of Mena Gourmet and Deputy General Director of Menas Group, shared valuable insights into connecting local specialties with premium retail systems.
He stated:
“Ca Mau possesses tremendous potential in agricultural and seafood specialties. Through the Mena Gourmet retail system, we successfully sold nearly two tons of Ca Mau shrimp and crab in just one weekend across six shopping complexes. This demonstrates the strong demand for premium local products. With more than 21 million international visitors and 135 million domestic travelers annually, businesses that standardize production and invest in branding will unlock significant growth opportunities.”
Modern Retail As A Long-Term Branding Strategy
Mr. Nguyen Ngoc Quy emphasized that entering premium supermarkets should be viewed as a long-term branding strategy rather than simply a sales channel.
A strong presence in modern retail enables local brands to reach urban consumers and high-spending tourists while creating opportunities to expand into traditional retail and Online-to-Offline (O2O) channels.
Strengthening Partnerships For Sustainable Growth
The discussion also highlighted the importance of close collaboration between manufacturers and retailers in today’s highly competitive retail environment.
At the conclusion of the forum, Mena Gourmet Market signed Memorandums of Understanding (MOUs) with leading enterprises and cooperatives in Ca Mau Province, reinforcing its commitment to expanding market opportunities for high-quality local products through modern retail.
